Arpel Films is a movie production company based in Paris. The complementary of their backgrounds with their visual and sound universes allows them to claim a real diversity of approaches in the creation and implementation of their projects.
We were consulted to develop the new visual identity of Arpel Films. At first we designed the logo and then we developed various communication tools (print, website and tote bag). For this visual identity we played with a principle of diagonal and cutting, both references to the cinema "clap" and film editing.